The Secret of Lead Magnets to Attract Quality Buyers with Digital Marketer Jared Low of SUMA
We welcome you back to our monthly Meet-X meeting where we celebrate our achievements in this ever-exciting real estate journey! Special highlights this month include "Winning in a Crowded Market: How Lead Magnets Attract Quality Buyer" by Jared Low, a celebrated digital marketer as well as founder of ‘SUMA’. We are also thrilled to announce the winners of our Top Achievers’ Getaway Staycation! At Cornerstone Xstate, we continue to build a dynamic and talented team – a true testament of our diligence and dedication in pushing all boundaries and attaining our dreams. So, let us continue to learn and grow together as well as make this meeting a game-changer!
Rewarding Our Top Achievers
CSX is thrilled to announce the Top Achievers’ Getaway Staycation winners of the Project Performance Incentive Programme for June/July 2023. It is a significant milestone in our journey to building a dynamic and talented team as we celebrate a milestone in our project sales teams achievements. A big shoutout to Clarise Wong, Alan Yoon, Lee Yao Hua, Khor Jia Yen, Ng Chee Kang (CK Ng), Ryan Lim, Ching Sheng Kai, and Ng Chee How. A hefty congratulations to all the team leaders for their diligence, dedication as well as commitment to excellence. All winners will be enjoying their luxury staycation at the prestigious Pavilion Kuala Lumpur by Banyan Tree.
Monthly Character Recognition - Dedication & Commitment
In this edition of Monthly Character Recognition in ‘Dedication & Commitment’, we pay tribute to a CSX operation executive (who needs no introduction) whose trustworthiness, unbridled dedication, passion for property, and an unwavering commitment towards excellence says it all. Sally Ang is certainly no stranger to hard work. She is detailed and meticulous in her work. Her aestheticism and eye-for-detail is truly awe-inspiring. Her communication skills are also top-notch. She keeps everyone informed of all activities and events happening at Cornerstone. Cornerstone Xstate is proud to present Sally with this award, and congrats on a great job well done!
The Maverick Digital Marketer
Cornerstone Xstate is privileged to present a famed digital marketing entrepreneur who began his advertising and marketing career as a digital marketing specialist at Cereal Digital. He went on to start a school in digital marketing called SUMA Digital Business Academy. His mission is to provide Malaysians with advanced digital tools and cutting-edge methodologies to optimize digital sales processes as well as empower digital marketers and digital marketing start-ups. The quest to shorten the closing cycle period as well as build greater trust with prospects is paramount. This obviously benefits agents and negotiators in terms of boosting productivity and closing deals faster.
Gone are the days when Facebook is all you require to advertise and market a product since quality leads are cheap and abundant. As the competition grows, you need to stand out or differentiate yourself by using more creative methods to attract clients such as AIDA format, data feeds, sales funnels, and unique selling points. It is also about follow-ups and actively engaging with customers by offering greater value and better services. The best marketing campaigns are often centered on education with targeted messaging and call-to-action prompts. These days, digital marketing is focused on social media, content marketing and marketing gurus in giving key insights, real-time data, and comprehensive presentation about the product. In a crowded marketplace, the key to attracting buyers is by maximizing sales traffic, generating lead magnets, presenting lucrative offers, and optimizing sales processes. Ultimately, it is all about content value, personal branding, and rapport building. When trust is built, clients will buy from you, no matter what the market circumstances. For more information on SUMA and professional marketing courses available, please visit www.suma.edu.my. Also, kindly check out Jared Low on Facebook @ www.facebook.com/jaredthemarketer.
Celebrating Our Champion Closers
In this meeting, we also witnessed more closings and deal-makers from aspiring agents and newbie negotiators. We paid tribute to our mega producers and top teams in recognition of their diligent efforts, unbridled passion, unwavering perseverance, and persistent hard-work. Teamwork makes all the dreams work! CSX continues to invest in new tools and creative methodologies, digital marketing strategies and innovative smart technologies. THANK YOU once again to Jared Low of SUMA for his superb sharing as well as our host Lucas Chiew for being a warm, witty, and wonderful host throughout this session.